Abstract
A Study was conducted in Sunpura block, Lohit district of Arunachal Pradesh with objective of studying the relationship between the selected socio-personal characteristics and extent of opportunities during rice cultivation by the rice growers with sample size of 150 respondents.The extent of opportunities in rice cultivation is any kind of benefit or facility provided to rice growers directly or indirectly by Government or Non-Governmental Organization but not the benefits from natural sources. The study revealed that 60 per cent of rice growers were fall under the medium category, 22 per cent low and 18 per cent high category, which implies that the average rice growers agree on availability of opportunities of rice cultivation. The possible reason might be that majority of farmers can read and write so they get information on new technology through mass media and also because of their high social participation. Further, Stepwise Regression analysis showed that all the selected independent variables put together explained about 54.20 percent of variation in extent of opportunities during rice cultivation among the rice growers coming from the variables like mass media exposure, sources of information and attitude towards pesticide used, were positively and significantly associated with extent of opportunities among the rice growers of Lohit district of Arunachal Pradesh.
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