Abstract
A study had been carried out from May to July 2016 to evaluate the extension methods utilized in adopting process of reproductive biotechnology innovation for beef cattle breeding in Dharmasraya district, West Sumatra. Following a survey method, 40 farmers of using Artificial Insemination (AI) and 14 farmers of using Embryo Transfer (ET) were interviewed. Those farmers were chosen by quota sampling method and saturated sampling method respectively. Both primary and secondary data were analyzed by descriptive and quantitative approach using Likert scale. The results showed that extension methods operated by extension workers consisted of three types; home and farm visit; demonstration and campaign.
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