Abstract
Internet standards are very important for the effective operation of organizations. This study extends on the model of Internet standards adoption by examining the effect of organizational factors on adoption of Internet standards across different cultures. We propose attitude, top management support, and participation as important organizational factors influencing Internet standards adoption. Surveys were conducted in Australia and China, and the results show that organizational factors indeed play an important role in Internet standards adoption. Moreover, the effects of organizational factors are significantly different between the two countries. Discussion and implications of these findings are provided to conclude this study.
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