Extended Value Chain for Customer’s Delight through Out-Bound Retail Logistics

Abstract

The elegant customers expected enlightened logistics services from outbound logistics providers. Mere delivery to the customer will not contribute anything towards the company to develop a strong database which will enhance the company to have a strong customer loyalty. The satisfaction can be derived from proper execution of the delivery, the delight can be achieved only through proper positioning and improvised services delivery, by the ways and means of adding value or creating additional value to the customers to make them feel delightful is rest always with the logistics providers. There are enormous strategy and provisions are available for them to upgrade their level of operations. The present study is focusing the outbound logistics operations and its reach to retain the customers. The factors contributing to improve the efficiency and effectiveness with faster reach are studied and presented as model. This model again deliberating the benefits both monetary and non-monetary derived by the customersthrough the improvedmeansof outbound logistics operations under technology era.