Abstract
This study examines the importance and practicality of using expressive typography on book covers to engage readers and convey the tone and atmosphere of the book. The study focuses on the historical aspects of book cover design and typography, tracing the evolution of typography in book cover design and analyzing current trends in the use of expressive typography. It showcases various examples of book covers that effectively utilize expressive typography and explores how these designs contribute to establishing a unique style and attracting new readers. The study concludes that the creative incorporation of expressive typography is a valuable tool in book cover design, helping to establish the author's brand and identity and creating visually striking designs that stand out in a competitive market.
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