Abstract
This paper is intended to analyse some variables related to youth participation in voluntary nonprofit associations in order to identify the factors which lead young people to engage in active participation in society. Particularly, we present some preliminary results from a sample of young people aged 14 to 30 years old in Spain. Different measures were taken with regards to participants’ socio-demographic variables, current or past participation in different kinds of associations, intentions to enter a nonprofit association in the future, and expressive and instrumental motivations towards youth organizing. Results support that young people are more likely to take active part in expressive associations oriented to personal goals than in instrumental associations focused in social pursuits. Similarly, sociability and ludic motives are the main reasons mentioned for joining an association, while political considerations are highly unnoticed. Implications of these results for marketing in nonprofit contexts to enhance youth engagement for civic purposes are discussed.
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