Abstract
The aim of the study was to investigate the relation between the design elements of web pages and (i) perceived usability, (ii) perceived expression and (iii) emotional responses. Two different websites, differing in content as well as in graphic design, colour schemes, the balance between text versus illustrations, etc., were evaluated in an experimental study involving altogether 20 subjects. Three main factors were identified that contributed to the perceived expression of the websites: graphic design; content; and perceived usability. Also the reported emotional responses appeared related to the same aspects.
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