Abstract
Abstract This article presents the linguistic analysis of a humorous program broadcast on the Maribor commercial radio station Radio City. The program is deliberately recorded in the Maribor colloquial language variety and as such reflects the diversification of media language. The aim of our present research is to confirm the stratification of media speech as a manifestation of the need for identification with the speech of the environment, i.e. the intended public, and at the same time point out the need of public speech as a national language for the achievement and reflection of a collective identity. We believe that in the realization of the multilingual strategy in the integrational and globalizational processes in Europe, the preservation of such linguistic and cultural diversity should present a source of strength rather than a weakness.
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