Do uncontrolled processes contribute to evaluative learning? Insights from a new two-US process dissociation procedure and ambivalence measures.

Abstract

The contribution of uncontrolled processes to evaluative learning has been examined in evaluative conditioning procedures by comparing evaluations of conditioned stimuli between tasks or within tasks but between learning instruction conditions. In the present research, we introduced a new procedure that keeps both tasks and instructions constant. In addition, we introduced ambivalence measures to address this uncontrollability question. The new procedure involves forming an impression of conditioned stimuli based on their pairing with one unconditioned stimulus while attending but discarding the influence of another unconditioned stimulus holding the same (congruent trials) versus a different (incongruent trials) valence. When the to-be-used and to-be-discarded unconditioned stimuli share the same (vs. a different) valence, controlled and uncontrolled processes should support the same (vs. opposite) responses. We used this approach in two preregistered experiments (Ntotal = 467) using dichotomous evaluative classifications (Experiments 1 and 2), evaluative ratings, and two measures of attitudinal ambivalence: mouse trajectories and felt ambivalence (Experiment 2). While we failed to find evidence for uncontrolled processes in evaluative classification frequencies separately in Experiments 1 and 2, analyses of aggregated classification frequencies across Experiments 1 and 2 suggested a small contribution of uncontrolled processes. In addition, we found larger felt ambivalence for incongruent than congruent trials. Overall, the present findings are mixed but support the possibility of a contribution of uncontrolled processes to evaluative learning, even when control is applied to a focal stimulus and additional influences come from a to-be-disregarded stimulus.