Exposure of University Youth to National Project Campaigns via Media and Their Relationship to Their Attitudes towards Egyptian Economic Reforms

Abstract

University youth is exposed to national project campaigns through digital media and their relationship to Egyptian economic reforms. The study aimed to analyze the methods used by digital media in presenting national project campaigns and find out the campaigns of national projects presented through digital media, knowing the attitudes of university youth towards Egyptian economic reforms. The study relied on the methodology of using the survey method on a sample of university youth. The study sample consisted of 400 respondents from Ain Shams University, October 6 University, Beni-Suef University. The study concluded that the most important reasons for the interest in following up the campaigns of national projects through digital media are: because they arouse feelings of belonging to the country, identify the most important national projects that affect economic growth, obtain various information about national projects within society. The most important national projects campaigns that they were exposed to through their use of digital media are the new Administrative capital projects, the New Alamein City project, the Damietta New Furniture City project, the Grand Egyptian Museum project, the Suez Canal Economic Zone project, the one and a half million acres agricultural project, the city and resort Al-Jalala.