Abstract
This study aims to find out how contribution of companies in industrial estate has an active involvement in corporate social responsibility (CSR) programs. In addition, the study also encourages companies to develop business in industrial estates, especially for industrial manufacturers in various business backgrounds through strengthening of the company’s active involvement in corporate social responsibility programs. Research has been conducted data collection and testing for the management in industrial estate at West Java, Indonesia. The sample selection was collected by using random sampling. Observations were made in time horizon or cross-sectional. Data were tested using structural equation modeling. The results concluded that the company has not been optimally involved in corporate social responsibility program. This can be seen from the lack of corporate contribution related to the role of company to engage directly on corporate social responsibility that can be felt and utilized by surrounding community to develop resources around it. The research expects for manufacturing industries in industrial estates to increase active involvement in corporate social responsibility programs as they positively impact business development in the future.
Highlights
The goal of corporate social responsibility (CSR) is sustainable business as good environment for surrounding community and society
This study offers contributions in comprehensive framework based on sustainable development approach to measure customer perceptions of CSR activities
Competition in manufacturing industry in industrial estate as an effort in the development of economic, environmental, philanthropy and ethic is absolutely done through increase of companies to actively engage in social activities so as to impact on better of CSR
Summary
The goal of corporate social responsibility (CSR) is sustainable business as good environment for surrounding community and society. Companies are required to do business that has social responsibility and be able to contribute for sustainable development. Development must take into account the ability of future generations to meet their life needs. The impact of corporate activities directly or indirectly has created added value and sustainable prosperity for community. CSR programs need to involve stakeholder participation in order to run well. Community beneficiaries of CSR programs need to be actively involved to support success of the program. Company continuously ensures consistent CSR programs every year to assist the various layers of society around industrial estates, especially in economic, social and environmental sectors in order to create mutual prosperity
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