Abstract

This article focuses on the history of Zhongguancun as one of the most important area used by the official Chinese narrative to promote the historical shift from the “made in China” model to the “created in China” one. We reconfigure this process through three historical phases that reflect the engagement of policymakers, business and high-tech agents in the creation of a specific social imaginary. Based on a textual analysis as well as on political and sectorial sources, this historical study argues that Zhongguancun carries a set of cultural values influenced by the Silicon Valley experience, however it still fails to achieve success in terms of creation and innovation. In detail, our article highlights three findings: Zhongguacun satisfied the conditions of creative area only during its first stage, when local industries had to adapt its services and products to the Chinese language and culture. Second, Zhongguancun shared with the Silicon Valley neoliberalists issues such as those related to the risk of a real estate bubble burst. Third, although Chinese documents show that Zhongguancun has not the same creativity outputs compared to the Silcon Valley, it shares with California its financial dynamics mainly driven by huge investments in innovation places like innovation cafes.

Highlights

  • This interdisciplinary research starts from the necessity of combining two research areas that, at the present stage, looks distant

  • Our aim is to fill the gap taking as a starting point the case of Zhongguancun, which is, historically speaking, the first creativity and innovation park in China: the goal of the article is to analyze the creation of Zhongguancun’s social imaginary taking into account both forms of continuity throughout the creation process as well turning points

  • We focused our analysis on the narrative character of media content considering its potential as a site of ideological negotiation and its impact as mediated reality (Fursich, 2009) In the case of Computer World we retrieved 97 articles based on the keywork “Zhongguancun”

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Summary

INTRODUCTION

This interdisciplinary research starts from the necessity of combining two research areas that, at the present stage, looks distant. On the one hand, excluding remarkable exceptions, there is a limited number of studies about digital media history focused on China (Repnikova, 2017; Yu, 2011); on the other hand, beside some limited cases, we noted a quite partial analysis from Chinese studies on digital media history (Yang, 2009; Yu, 2017; Zhao, 2009; Zhou, 2006). Our aim is to fill the gap taking as a starting point the case of Zhongguancun, which is, historically speaking, the first creativity and innovation park in China: the goal of the article is to analyze the creation of Zhongguancun’s social imaginary taking into account both forms of continuity throughout the creation process as well turning points. This study is inspired by the historical analysis of the Silicon Valley: it is the very first creativity and innovation park in the world (Barbrook & Camaron, 1996) that witnessed the establishment of the most lucrative hi tech and Internet companies worldwide

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