Exportando “marginalidad”: Consuelo Tamayo Hernández, “la Tortajada” (1867–1957)

Abstract

Although nowadays barely remembered, the dancer and singer Consuelo Tamayo Hernández, “la Tortajada” (1867–1957), once was a Spanish performer of considerable talent. She was a diva skilled at self-fashioning who knew how to exploit her public image both on and off stage. Born in Santa Fe (Granada, Spain), Tortajada hardly ever performed in her country of birth. But although her presence on the Spanish stage was merely marginal, as a “Spanish dancer” she achieved celebrity status in the music halls of Europe and the United States. Tortajada perfectly exemplifies the mobility and cultural transfer that took place between the cosmopolitan stages at the end of the nineteenth and the beginning of the twentieth century. This article explores how Tortajada obtained international fame and success, not so much because of the authenticity of her performances—which were often contaminated by the music halls where she performed—but because of her ability to export a certain idea of Spanish “otherness” and “marginality” by staging a series of traditional movements and dances. It is by skillfully embodying a stereotype construction of “Spanishness” (elapsing it into an Oriental fantasy) and a certain type of femininity that the artist achieved international celebrity.