EXPORT STRATEGIES IN ENTERPRISE’S INTERNATIONALIZATION PROCESS

Abstract

The internationalization process involves a wide variety of strategies, each with pros and cons. Businesses must determine which approach is best for them. The export strategy, which is the first step in this process, and the systems in the corporate internationalization process are the main topics of this study. Businesses have numerous challenges when they choose and put into practice the best approach. Instead of focusing on producing a profit as it formerly did, businesses today emphasize surviving and overcoming obstacles. Businesses are now required to enhance labor, capital, and technological mobility, internationalize, and open up to new markets as a result of the effects of globalization. Businesses must make critical decisions before beginning the internationalization process. In order to eliminate uncertainty, boost sales and profitability, lessen the negative aspects of the domestic market, and, more importantly, survive, businesses view operating in international markets as a necessity rather than an alternative.