Export opportunities through analysis of trends and consumer interest of Araceae ornamental plants

Abstract

The objective of this research is to determine the export potential of Araceae ornamental plants and the attribute of the ornamental plants as consumer's buying decision. The research was conducted by a survey and google trend analysis. There were 117 respondents of both men and women that met the inclusion samples criteria, such as having at least an experience in buying ornamental plants. The results showed that the Araceae ornamental plants have high export potential based on consumer interest in their purchase decision on ornamental plants through the introduction needs, information searching, alternative evaluation, and purchase decision.