Abstract
The article examines the factors that influence the image of France in the world and allow to conduct a powerful foreign policy and influence international politics. As the main components of this study, attention is focused on the export of book products of the French Republic to the countries of the world, numerous international book fairs and measures to popularize French literature, languages and cultures in the world. The article presents how France implements a planned policy to attract the young generation to reading, and defines the role of various organizations in the preparation and implementation of events aimed at popularizing French culture. It is concluded that the analyzed components of the formation of the image of France, which stimulate the strengthening of the influence of its culture on global socio-economic processes and the nature of interstate relations, are a powerful tool of the country's foreign policy.
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