Abstract
Following a review of the literature, this paper analyses the differences between users and non‐users of export marketing research. The study was conducted on a sample of small and medium‐sized Finnish design companies, exhibiting a range of different export characteristics. Contrary to prior expectations, the results show only a few significant differences between users and non‐users of export marketing research. The implications of these findings are discussed and avenues for future research on the topic are outlined.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have