Abstract
This study aims to broaden existing knowledge with respect to the export behaviour of South African enterprises. After analysing questionnaires received from 163 enterprises, as well as South African export data, it was concluded that South African enterprises exhibited similar export behaviour to that of enterprises in more developed countries. Non-exporters perceived the risks and costs of exporting to be higher than exporters. Exporters perceived the benefits to be greater than did non-exporters. However, the limited scope of South African exports when compared to more developed countries, suggests that South Africa may have some export barriers which are preventing the development of a large cadre of exporters.
Highlights
Since Johanson & Vahlne's pioneering study on internationalization (1977), much research has been going on to determine what differentiates exporters from non-exporters and why some enterprises assume an aggressive export approach while others are less involved
Understanding the export behaviour of South African enterprises is important if the government is to devise policies which will result in export growth
To investigate the export behaviour and attitudes of South African businessmen, a survey was conducted on a selection of South African businesses
Summary
Since Johanson & Vahlne's pioneering study on internationalization (1977), much research has been going on to determine what differentiates exporters from non-exporters and why some enterprises assume an aggressive export approach while others are less involved. To understand this phenomenon, a plethora of studies have been conducted, mainly in developed countries (Canada, United States of America, United Kingdom, Sweden, Italy, Norway, Australia and New Zealand to name but a few - see Chetty & Hamilton, 1991 and Eshghi, 1992, for a comprehensive review of such literature). Understanding the export behaviour of South African enterprises is important if the government is to devise policies which will result in export growth
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