Abstract

This study was designed to identify perceived barriers to exports specific to Australian horticulture industry and the relative impact of these barriers on firms' export decisions. Specifically the study attempted to examine the differences, if any, in perceived export barriers by non-exporting and exporting firms. The analysis suggested seven major export barrier factors/variables. These barriers are somewhat different to barriers identified in recent studies suggesting that export barriers may be industry and country specific. The perceived seriousness of some of the barriers was significantly different for non-exporters and exporters. A discriminant analysis suggested, however, that it was not possible to predict whether a firm will be an exporter or not based on their perceptions of export barriers. The implications of the findings for the management of Australian horticulture exports are discussed.

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