Abstract

AbstractObjectivesIn this article, we examine whether former President Trump utilized Twitter to craft a narrative regarding international trade via his use of Twitter.MethodsWe examine Trump's language choices in a corpus of his tweets to compare his tone in trade‐related tweets against his more general tweets during his presidency.ResultsWe find that Trump's trade tweets contain language that is more cognitively complex, masculine, and honest, compared to his non‐trade‐focused tweets.ConclusionThis study illustrates Trump's ability to craft and maintain a narrative about trade based on exaggeration and manipulations, in line with populist leadership theory.

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