Abstract
Our theoretical framework was intricately crafted to illuminate the decision-making dynamics of visitors in urban forest destinations. The primary objectives of this study were to scrutinize visitors' pro-environmental behavior (PRB), employing the Theory of Reasoned Action (TRA) as a foundational framework, and extending it by incorporating key factors such as connectedness to nature, biospheric value, environmental empathy, attitude, positive anticipated emotion, moral norms, subjective norms, and natural/local resource conservation intentions, within the unique context of urban forest destinations. Utilizing GSCAM, the framework’s measurement quality is affirmed as being adequate. Findings from the structural model and necessary condition analysis (NCA) robustly supported the hypothesized associations within the proposed theoretical framework. Notably, cognitive and affective appraisals, along with moral considerations, emerged as salient in shaping visitor intentions. Furthermore, empirical support was observed for the hypothesized impact of natural resource conservation intentions on determining PRB, providing nuanced insights into the factors influencing pro-environmental actions in urban forest destinations. This comprehensive approach not only enhances theoretical understanding but also offers practical applications for promoting sustainable behaviors in these unique settings.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
