Abstract
ABSTRACT Understandings of leisure have progressed into a deep comprehension of the importance of intrinsic qualities that leisure creates for an individual choice and expression of self through food support the ‘modern’ paramount of personal choice and individuality. Food and dietary choices connecting to leisure and lifestyle mirror the conceptual framework of liquid modernity. The clarification of lifestyle offers an approach to explore veganism as a leisure lifestyle providing the foundation for this paper where veganism is explored using the dimensions of serious leisure. In this exploratory paper, the serious leisure perspective will be critiqued as a framework to explore veganism, as it moves from a diet and lifestyle to a form of individual expression of identity and self, culture and leisure.
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