Exploring Tourists’ Behavioural Intentions Towards Use of Select Mobile Wallets for Digital Payments

Abstract

The present study goal is to identify assorted factors and also to investigate their influence on tourists’ behavioural intentions about their usage patterns with respect to M-wallet payment. A conceptual model has been anticipated and authenticated and 600 questionnaires were distributed and 482 were usable. Structural equation modelling was employed to assess research hypotheses. The result shows that the behavioural intention is significantly influenced by perceived value, trust, compatibility and social influence while tourists’ is less optimistic when it comes to use M-wallet with regard to perceived enjoyment. The study also showed that trust followed by compatibility has a more powerful influence on the behavioural intention of tourists in the context of M-payment. The present study is limited to only six M-wallet and that too limited to the certain age category, namely 18–25 in Gwalior city of India. Understanding the different dimensions of behavioural intentions can help M-wallet players to win the trust of tourists and enhance the frequency to use M-wallet for M-payment. The results indicate that M-wallet service providers should consider and manage all affecting factors proactively as mechanisms for intention to use M-wallet. It will establish a behavioural intention model of M-wallet users that can help organizations to manage the formation of behavioural intentions of their users.