Abstract
This study attempted to explore the process of word formation and its social function of slang words on Rich Brian's official music video, precisely in the comment section of the newest song of him, D.O.A that released on 25 August 2020. This study employed discourse and sociolinguistics aspects; hence, this study's research design was a descriptive qualitative. Additionally, this study's object was a one-month comment section of Rich Brian's newest song official music video. Furthermore, there were two sources of data, primary and secondary data sources. The primary data were a comment section of Rich Brian's newest official song music video, while the secondary source was from available works of literature and urban dictionary. Therefore, to collect the data, this study did the documentation from the D.O.A. official music video from one-month duration comments. As the data obtained, there were 49 slang words found. Then, they were analyzed through Yule (2010)�s theory as the basis of word formation process standard, while Zhou & Fan (2013)�s theory was used as the basis of word formation function standard. Data analysis is divided into several steps: reading, collecting, classifying, and analyzing the data. The result showed that derivation was the highest frequency of the word-formation process. It was 22%, the acronym was 18%, coinage was 16%, the conversion was 14%, blending was 12%, compounding was 8%, clipping was 6%, borrowing and multiple processes were 2% of each. Besides, the highest social function was to express emotive feeling with 49 % quantity of the frequency. The second higher was to pursue self-identity, achieving politeness was 8%. This study suggested a more in-depth analysis of non-standard languages, such as swear words or taboo words and emoticon that can be done through a social semiotic approach.
Highlights
Language plays a vital role in connecting people since it is used to share feelings, ideas, and thoughts
Since the word-formation's social function has not been explored yet, this study proposed to add more information for word formation and its social function, which automatically described why the slang user chose certain words
This study used a descriptive qualitative design where the data was taken from Rich Brian's official newest music video comment section
Summary
Language plays a vital role in connecting people since it is used to share feelings, ideas, and thoughts. Partridge (1979) classified the social function of slang word usage Those are: to show waggishness, to share ingenuity, to be novel, to be beautiful, to avoid mistakable arresting, to be brief, to enrich the language, to cut the air of solidity, to reduce the excessive seriousness, to entertain the superior public, to ease social intercourse, to create intimacy, to show specific school's interest, to exclude some people from particular group or interest, and to be hidden or secret from people who do not share the same interest. Some previous research studies about the word-formation process have been done in social media interaction use. This study would analyze the word-formation process and the social function either on 88 Rising Youtube channel, especially on the official music video of Rich Brian. The word-formation process data analyzed through Yule's (2010) theory, while their function were analyzed through Zhou and Fan (2013)’s theory
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