Exploring the use of gamification in assessment: A signaling mechanism

Abstract

To expand our knowledge on gamification and the signals sent on the part of the organization when gamified assessments are used, the present study examines the mechanisms through which the use of gamification into an assessment method may increase the attractiveness of an organization as a prospective employer. Specifically, building on signaling theory, our study examines, following a longitudinal design, the signals that an organization sends to applicants about its symbolic traits (e.g., innovativeness), through the characteristics of a gamified assessment, in terms of enjoyment and flow, and their impact on organizational attractiveness. We believe that our findings contribute to gamification and signaling theory and have practical implications for organizations because they gain insights into the signals sent to applicants when different assessment formats are used.