Abstract

The rapid growth of digital technologies and the availability of large-scale healthcare data have opened up new possibilities for leveraging big data analytics in healthcare. This paper explores the opportunities and challenges associated with the use of big data analytics in the healthcare industry. It highlights the potential benefits of applying advanced analytics techniques to vast amounts of healthcare data, including improved disease prediction, personalized medicine, and enhanced patient care. The paper also discusses the challenges involved in implementing big data analytics in healthcare, such as data privacy and security concerns, data quality issues, and the need for skilled data scientists and IT infrastructure. Furthermore, it explores the ethical considerations and regulatory frameworks that need to be addressed when utilizing big data analytics in healthcare

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