Abstract
A word can carry different meanings for different people. Conjoint analysis was applied to assess preferences for various words describing integrated resorts (IR) including casinos, to be introduced in Japan in the future. We discuss how the participants understood particular words (e.g., a specific casino’s place name or wording regarding restrictions on betting) that define the characteristics of a casino, as well as how casino-related words influenced participants’ preferences. Implications for enhancing public understanding of casinos are explored in the conclusion.
Highlights
People understand words in a variety of ways, and the same words can be interpreted differently depending on one’s knowledge, experience, and sensibility [1]
integrated resort (IR) contribute to the tourism industry in more than 141 regions worldwide and have produced a large economic effect [2]
The preference for a given level of the virtual casino on each card was calculated in accordance with the Odaiba 338.4686 Upper limit 330.7007 Luxury 315.3692 Domestic companies 311.3518
Summary
People understand words in a variety of ways, and the same words can be interpreted differently depending on one’s knowledge, experience, and sensibility [1]. Errors and problems arise even in everyday circumstances due to differing interpretations of words. On the other hand, understanding can be improved by linking appropriate images with words. Consider an integrated resort (IR) that includes legal casinos. IRs contribute to the tourism industry in more than 141 regions worldwide and have produced a large economic effect [2]. Macau has operated casinos as part of its tourism industry since 1847. Macao has turned casinos into entertainment facilities (with accommodation), revitalizing the casino market by transforming casinos to be more like resorts. In 2006, Macao became the most lucrative casino city worldwide, followed by Las Vegas [3]
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