Exploring the Traditional Art Design in Urban Space Based on Interactive Media Arts: A Case Study of China

Abstract

As a cultural communication medium, art needs to be developed and passed on. In an environment where traditional culture and art are gradually being forgotten, interactive media is particularly important. Compared with traditional media, interactive media is more guiding and interactive, and can also stimulate people's interest in traditional art and culture. The interactive media incorporated into modern urban design can better establish connections between traditional art culture, artists and the public, making traditional art culture truly come alive and integrated into urban space design. The addition of interactive media enables people to not only appreciate but also have a strong sense of participation. This article verifies the influence of interactive media in changing traditional culture and art by studying the impact of interactive media on traditional culture when interacting with the audience, and explores how interactive media art can be integrated into urban space design.