Exploring the Tourist Perceptions of Destination Components at the Sigiriya World Heritage Site: A Tripadvisor-Based Study

Abstract

ABSTRACT This study explores tourists’ perceptions of the Sigiriya UNESCO World Heritage Site in Sri Lanka. The study has used TripAdvisor reviews and analysed using content analysis employing the 5’A’s framework for destinations (Attractions, Accessibility, Amenities, Activities, Accommodation). The results indicate that tourists perceive the attraction based on scenery, historical significance, features, cost, and crowd levels. Their perception highlighted the availability of accommodation, facilities and amenities. The activities including rock climbing, garden visits, photography, and artefact observation along with the accessibility considerations, such as fitness requirements, were also highlighted in their perceptions. The study revealed a key finding that ‘authentic experience’ is a crucial component of heritage tourism. Accordingly, this study proposes expanding 5’A’s framework incorporating ‘authentic experiences’ to understand tourists’ perceptions and their recommendation behaviour. Practical implications include preserving the site’s natural and historical value, improving accessibility and amenities, and offering authentic experiences in heritage destinations to enhance tourists’ perceptions