Exploring the Technological Readiness of Bulgarian Entrepreneurs to Create New Generation of Value-Added Chains

Abstract

The theory and practice of broadband entrepreneurship has already become a fact. As stated in some pieces of research, „...In the modern world of business, entrepreneurship is becoming increasingly broadband and affects the creation of changes in every business space, at every level in every industrial and territorial dimension”. This is entrepreneurship driven by broadband shopping of goods and services, instant communications, negotiations and orders. It is based on the ideas of Complex Reengineering theory, the three-star model and the seven concepts of this theory. This study examined the technological readiness and analyze the factors for creating conditions for broadband business entrepreneurship in order to create new generation of value-added chains and achieving lasting success for the Bulgarian society. The aim of the authors own research was to identify the technological readiness and analyze the factors for creating conditions for broadband business entrepreneurship in order to create new generation of value-added chains and achieving lasting success for the Bulgarian society. The focus is to analyze the impact of digital entrepreneurship in small, medium-sized and large enterprises conducting business activity in Bulgarian enterprises. A questionnaire was used to collect data from a sample of 176 SMEs in Plovdiv area which were selected through stratified random sampling method. The results of the study show that the technological readiness for building effective value chains in Bulgaria is at a relatively high level. It is necessary to build an adequate digital infrastructure, improve the legal framework, invest in human resources training, increase the innovation activity of enterprises.