Exploring the Synergy Between Technological Innovation and Business Model InnovationTaking NIO as an Example

Abstract

In the age of the digital economy, many enterprises use new technologies to empower their enterprises, and their technological innovation is closely related to their business models. In the era of digital economy, how companies achieve business models and technological innovation is an important issue. The support and driving business model innovation of new technologies, and business model innovation can guide technological innovation, thereby achieving the coordinated development of the two and jointly promoting the rapid development of the enterprise. Based on the longitudinal analysis of the case of NIO, a typical enterprise, this paper analyzes the dynamic co-evolution mechanism of technology innovation and business model innovation, and establishes the relevant model. By summarizing the results of the case analysis, this paper concludes that technological innovation promotes business model innovation, and business model innovation drives technological innovation, and the co-dynamic evolution mechanism of the two has three main modes: one-way, interactive, and integration.