Abstract
Tourism experiences have been recognized for their transformative potential and contributing to improving tourists’ quality of life. Despite this, little is known about the factors that trigger these impacts. This study examines the link between service quality, experiential quality and lifestyle and the influence these have on tourists’ quality of life. Using the Partial Least Square (PLS) technique, data from 367 tourists who participated in cultural and nature-based tourism experiences were analyzed. Results revealed that service quality and experiential quality favor the improvement of tourists’ quality of life, and this impact is mediated by the influence of lifestyle.
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