Exploring the Role of Folk Media in Changing the Social Behavior of Urban People: An Exploratory Study in Lahore

Abstract

This study is an attempt to provide comprehensive information and explore the significance of the role of folk media as a significant tool towards achieving Folk Media in Changing the Social Behavior of Urban People. The methodology adopted is qualitative by conducting interviews of prominent people working in the field of media and communication to explore the significant role of media in the current era. Traditional folk media forms have a peculiar charm as they are familiar to the public hearts and souls.