Abstract
Technology adoption in developing and developed countries needs to be studied and contrasted in order to identify similar and unique factors which impact adoptions. Information technology acceptance and the influence of espoused values (EV) have been investigated in developed countries but such studies are rare for developing countries. The present study surveyed 201 Nigerians and 188 Americans using constructs based on accepted theories, with the aim of comparing the influence of national culture on the acceptance of e-services in each country. The combined data indicate that user satisfaction with e-services is affected by perceived usefulness and information/system quality (with R2=0.64). User satisfaction, in turn, affects users’ behavioral intention to continue to use e-services (R2=0.50). EVs moderate the effect of perceived usefulness and information/system quality on satisfaction. In general, the moderating effects of EVs are more pronounced for Nigerian respondents than for US respondents, due to national cultural differences.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
