Abstract
The current educational landscape has witnessed a transformative shift in how youngindividuals acquire knowledge. Educational Vlogs have emerged as a captivating medium for learning, yet they remain understudied in academic research. This study aimed to address this knowledge gap by surveying 350 Media students from esteemed institutions in Lahore. Using the push and pull model, the survey explored the reasons behind students' preference for Educational Vlogs in relation to International Media Student Mobility. Statistical analysis utilizing Smart PLS and SPSS provided valuable insights. Findings revealed the potential of Educational Vlogs in mediating the relationship between Push Factors and International Media Student's Mobility. However, self-efficacy does not significantly moderate this relationship. Emphasizing the development of Educational Vlogs tailored to students' needs is crucial. This research contributed to understanding the role of Vlogs in education and laid a foundation for future investigations in this field.
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