Abstract
The purpose of this study was to test the relationship between sport service quality and sport involvement. The data were collected from 500 individuals, users of sport facilities, in the city of Thessaloniki, Greece. Items from the SERVQUAL model were used to measure sport service quality. The three-dimensional model of leisure involvement was used to measure sport involvement (Centrality, Attraction and Self-expression). The results of the study revealed statistically signicant correlations between service quality and two of the three dimensions of sport involvement: centrality and self-expression, supporting the important role of service quality in developing sport policy. These results propose that policy makers should invest on building service quality in sport services and facilities, since this will increase sport participation levels and help citizens adopt a more active life-style.
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