Abstract
This study empirically investigates the influence of information security marketing and response cost on employees’ information security intention in the container shipping industry. Survey data were collected from 285 respondents in Taiwan. Exploratory factor analysis was employed to identify all the measures to be summarized in a relative set. Confirmatory factor analysis was utilized to ensure every measure’s construct’s convergent and discriminant validity. Structural equation modeling was carried out to the proposed model in this article. The results indicate that organizational information security marketing has a positive impact on information security intention. Furthermore, this study conducted hierarchical regression to examine the moderating effects of information security awareness and information security climate. In particular, information security awareness significantly influenced the relationships between organizational information security marketing, response cost, and information security intention. Moreover, information security climate moderated the relationship between response cost and information security intention. This article concludes by discussing these theoretical and practical findings and implications.
Highlights
With the increasing circulation of complex information bringing more significant benefits to organizations, information security is of utmost concern in business operations.Information systems with premium designs are beneficial for efficient business operations in swiftly changing business environments
Hanus and Wu [16] surveyed 229 students in a business college at a U.S university, and the results indicated that Response cost (RSC) harmed ISI as student effort related to information security intention incurred a high response cost to realize their ISI
This study empirically investigated the effects of information security marketing (ISM) and RSC on ISI in the container shipping context
Summary
Information systems with premium designs are beneficial for efficient business operations in swiftly changing business environments. Still, they are relatively more vulnerable to information security threats, such as unauthorized use, improper disclosure and use of information, information destruction, and password theft or destruction. Security threats have followed the development pace in information and technology systems, threatening serious irreparable business losses. Worldwide reports have indicated that almost every industry has addressed information security issues in response to a wide range of threats and requirements. Their expected cost will reach a compounded annual growth rate of
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