Abstract
Competitiveness is evident in the marketplace as tourism has become a major tool for economic grow and job creation. Destinations must learn how to think more like businesses and develop new products, markets, and customers. Governments also play vital roles in tourism development, ranging from minimal to high level of involvement. Due to tourism's dynamic nature, Butler's (1980) tourism area lifecycle (TALC) framework helps explain the level of government involvement in tourism development. This article develops a conceptual model adding government involvement and destination competitiveness to TALC. Secondary data demonstrate the model and the results extend TALC's conceptualization by adding national competitiveness and government involvement to explain destination development.
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