Exploring the Relationship between Advertisement of Alcohol on Consumption and the Perceived Health Implications among Youth in the Ashaiman Municipality, Ghana

Stephen Manortey,Seyram Kugbega

doi:10.34257/gjmrkvol20is2pg11

Abstract

Introduction: Alcohol consumption is a key obstacle to sustainable human development. It is noted worldwide that alcohol consumption and use contribute to 3.3 million deaths every year. The United Nations classified individuals between the ages of 15 to 25 years as youths. The use of alcohol at this critical stage of life can lead to serious health outcomes, such as causing harm to vital body organs like the liver. Negative social and behavioral consequences such as unsafe sexual behavior are also consequences associated with alcohol use, and this has become a major public health issue globally. Various advertisements both in print and electronic media are contributing factors that encourage alcohol use among the youth. This study, therefore, aimed at determining the prevalence of alcohol use and also to identify the influence of exposure to advertisements of alcoholic beverages on consumption, perceptions, and knowledge on its health implications. Methodology: A quantitative cross-sectional descriptive study design was used in this study. A total of 297 youths were sampled in four (4) suburbs within the Ashaiman Municipality in the Greater Accra Region of Ghana to participate in the study using a well-structured questionnaire.

Highlights

Introduction: Alcohol consumption is a key obstacle to sustainable human development
Negative social and behavioral consequences such as unsafe sexual behavior are consequences associated with alcohol use, individuals for relaxation, fun, and social reasons
Individual reactions to Results: Alcohol use prevalence was 85.19%, with the revealed types of alcoholic beverage preferred by the respondents noted as spirits and beer

Summary

Introduction

Introduction: Alcohol consumption is a key obstacle to sustainable human development. Negative social and behavioral consequences such as unsafe sexual behavior are consequences associated with alcohol use, and this has become a major public health issue globally. Various advertisements both in print and electronic media are contributing factors that encourage alcohol use among the youth. Despite the negative health effect of alcohol, its use is legal and acceptable socially in most countries in the world and considered the most critical stage of life can lead to serious health outcomes, such used drug worldwide It is consumed mainly by as causing harm to vital body organs like the liver. Jernigan (2001), established the global burden of and this has become a major public health issue globally. disease from alcohol to exceed that of tobacco in large

Methods

Results

Conclusion