Exploring the Quantity Change Pattern of Environment-Friendly Products in the Sharing Economy

Tianjian Yang,Yu Zhang,Ye Li

doi:10.1155/2021/5675507

Abstract

In the practice of various Internet-based sharing economies, environmental issues of shared products become more prominent and urgent. By analysing the relationship among government, enterprises, and consumers, this paper develops a system dynamics model based on the evolutionary game theory to explore the quantity change pattern of environment-friendly products in a sharing industry. A discrete dynamic system simulation of the quantity change process takes shared bikes in Beijing as a case study. The simulation results are consistent with the analysis of evolutionary game theory. The results show that government subsidies to both enterprises and consumers can lead to higher quantities of environment-friendly shared products, while consumer subsidy is better than enterprise subsidy. In addition, governments and enterprises need to ensure moderate investments to improve consumer experience and environmental awareness.

Highlights

A sharing economy is a form of effective allocation and use of social resources in the Internet era. e advantage of this paradigm is to tap and utilise the idle resources of society and gradually achieve green development [1, 2].e Chinese government proposed to promote the development of the sharing economy vigorously in 2016 [3]
Conclusions and Limitations e environmental protection of the products themselves is an emerging research area and a vital issue to be considered by the government when developing the sharing economy
We study the quantity change pattern of environment-friendly products in the sharing economy and establish a system dynamics model by analysing the actual situation and related influencing factors and combining evolutionary game theory. e model is simulated based on the case of shared bikes in Beijing, and it can be found that the government and consumers influence the choice of enterprises. e simulation results are consistent with the analysis of evolutionary game theory

Summary

Research Article

Exploring the Quantity Change Pattern of Environment-Friendly Products in the Sharing Economy. In the practice of various Internet-based sharing economies, environmental issues of shared products become more prominent and urgent. By analysing the relationship among government, enterprises, and consumers, this paper develops a system dynamics model based on the evolutionary game theory to explore the quantity change pattern of environment-friendly products in a sharing industry. A discrete dynamic system simulation of the quantity change process takes shared bikes in Beijing as a case study. E simulation results are consistent with the analysis of evolutionary game theory. E results show that government subsidies to both enterprises and consumers can lead to higher quantities of environment-friendly shared products, while consumer subsidy is better than enterprise subsidy. Governments and enterprises need to ensure moderate investments to improve consumer experience and environmental awareness

Introduction

Consumer module

Findings

Bikes Bikes Bikes