Abstract

The present study examines an innovation in service learning that amplifies the pedagogical outcomes for international public relations students. Approximately 12 public relations and advertising majors (six seniors and six juniors) participated in the international service learning project involving the development of public relations strategies for the Patriotic Union of Kurdistan (PUK) in Washington, DC, USA. Student reflections were collected over a period of 18 months. The results parallel the findings of the longitudinal study conducted by the Higher Education Research Institute (HERI) on the impact of community-based service learning. The implications of introducing international service learning to public relations education are also discussed.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.