Abstract
The core intention of this study is to examine the impact of virtual learning service quality attributes on the virtual learning learner's satisfaction and loyalty in India. The current study was conducted in universities of India's best cities for higher education according to the IIRF ranking 2022. Data were specifically collected from the universities who have implemented virtual courses. Three constructs with 35 statements are identified using the exploratory factor analysis. Virtual learning system quality, virtual learning instructor and content quality, and virtual learning management service quality were the three extracted factors. The findings of study revealed that the most significant factor is virtual learning system quality, followed by virtual learning instructor and content quality and virtual learning management quality among the numerous attributes of virtual learning service quality.
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