Abstract
This research examines which of the sub-dimensions of intra entrepreneurship (innovativeness, pro-activeness, risk-taking), and corporate social responsibility (CSR) support affects employee engagement (organizational and job engagement), which leads to employee creativity. The study uses survey data from SME employees in South Korea and applies the Structural Equation Modeling (SEM)-Artificial Neural Network (ANN) approach, to find that innovativeness and CSR support affect creativity through mediating roles of organizational engagement and job engagement, where job engagement plays a mediating role in the relationship between organizational engagement and creativity. The study also examines how employee gender and marital status effects the relative importance of intra entrepreneurship, organizational engagement, and job engagement on creativity. Findings of ANN analysis evaluates the effects per group (male-unmarried, male-married, female-unmarried, female-married) and shows how the importance of organizational engagement, job engagement, CSR support and innovativeness differ for each group. Contribution to theory and practice are discussed.
Highlights
In business management, complex problem-solving skills, critical thinking, and creativity are often considered essential competencies for employees (Kruchoski, 2016)
This study aims to help management understand that the relationship between intra entrepreneurship-employee engagement-creativity differs according to the individual characteristics of employees, enriching the understanding of employee management using entrepreneurship
This study proposes a framework for testing the relationship between intra entrepreneurship— employee engagement—creativity
Summary
Complex problem-solving skills, critical thinking, and creativity are often considered essential competencies for employees (Kruchoski, 2016). The Schumpeter (1934) model presents entrepreneurship and large enterprise as the central axes of economic growth in a country, the effect of scale economies within organizations has become more effective and prominent in small businesses than large enterprises (Kim, 2018). This is explained in part, due to intensifying competition as a result of globalization, as well as the introduction of flexible production methods (Acs and Audretsch, 1993; Kim, 2018). SMEs account for 99% of Korean companies, 83.0% of employment, and 34.0% of exports (https://www.mss.go.kr/site/ eng/02/20201000000002019110604.jsp) (Ministry of SMEs and Startups)
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