Exploring the Intersection of Subliminal Perception and Digital Marketing

Abstract

Abstract: Subliminal refers to stimuli that operate below the threshold of conscious perception. Subliminal advertisements target the subconscious, where consumers may not consciously assess the content. However, their impact becomes apparent through indirect observations, such as the influence on emotions, the effect on cognitive processes, the ability of consumers to consciously evaluate these ads, the level of excitement and engagement with characters portrayed in subliminal ads, and various other aspects. This research delves into the intersection of subliminal perception and digital marketing, seeking to unravel the subtle influences that impact consumer behaviour in the digital realm. By employing a comprehensive methodology that includes surveys, content analysis, and hypothesis testing, the study aims to explore how individuals perceive and respond to subliminal cues embedded in digital marketing content. Ethical considerations guide the research process to ensure transparency and consumer well-being. A sample size of 126 participants, encompassing both male and female youths aged 18-30, was selected from diverse professional and non-professional backgrounds. The findings contribute valuable insights into the complex interplay between subliminal perception and digital marketing strategies, offering implications for marketers aiming to enhance user engagement, brand perception, and overall effectiveness in the online landscape.