Abstract
The application of the event-related potential (ERP) was almost 80 years ago and has assisted in answering many research questions. Today, ERP is considered one of the most popular techniques among other neuroscience methods. Cultural neuroscience is an emerging interdisciplinary field that applies neuroscience tools to answer research questions in culture. This paper highlights the importance of neuroscience tools, especially ERP, in advancing the new emerging interdisciplinary field of cultural neuroscience. This paper gives an overview of ERP followed by a short description and examples of the application of ERP in two recent research. Cultural study through the application of neuroscience methods such as ERP can discover and measure neural processes related to culture, which cannot be quantified by traditional pen and paper data collection. However, many more research questions need to be answered and explored in cultural neuroscience.
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