Abstract
Emergent e-commerce is a growing phenomenon all over the world and encouraging a swift growth in online shopping. Previous studies prove that consumer buying behaviour has dramatically transformed from traditional physical stores to online stores. Furthermore, consumers have various appeals and demands for product package design. However, none of studies has focused packaging design on consumer impression. Therefore, this study explores the visual elements of packaging design as the best choice to enhance consumer impression. The study adopts qualitative research with the implementation of the semi-structured interview. Ten online shoppers will take part in the study. It is hoped this study’s result will guide the industries to innovate further designing packaging.
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