Abstract
Traditional patterns are an important part of Chinese culture, and it is one of the essence of Chinese traditional culture. The formation and development of traditional patterns are closely related to Chinese history, culture, folklore, religion and other aspects. Traditional patterns not only have aesthetic value, but also have cultural, historical, folklore and other values. In today's society, the innovation of traditional motifs cultural and creative products has become a form of artistic expression. By elaborating the connotation and cultural characteristics of traditional motifs, analyzing the significance of traditional motif symbols for innovative cultural and creative product design, and clarifying the principles of applying traditional motifs in cultural and creative product design, we provide reference for the innovative application of traditional motifs in cultural and creative products.
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