Exploring the Influencing Paths of Behavior-driven Household Energy-saving Intervention – Household Energy Saving Option (HESO)

Abstract

Given the rapid increase of residential energy consumption worldwide, promoting energy-saving behaviors in residential buildings is essential. To address this issue, this research provides an assessment of the impact of — Household Energy-Saving Option (HESO), an innovative intervention to promote energy conservation, on household energy-saving behaviors. The proposed research model was tested using 101 valid questionnaires from households in Singapore. The results indicate that HESO effectively encouraged household energy-saving behaviors. The determinants of the energy-saving intention and behaviors under the influence of HESO were further investigated from the perspective of behavioral theories by structural-equation modelling. The results showed that personal norm had the strongest influence of 0.692 on households’ energy saving behavioral intention. In addition, perceived behavioral control was not only responsible for the behavioral intention by 0.399 but also associated with the energy-saving behaviors by 0.477. Individuals’ risk preference negatively moderated the relationship between personal norm and behavioral intention, and the relationship between perceived behavioral control and energy-saving behaviors, respectively. This study contributes to the literature by providing an understanding of the effectiveness and influencing paths of HESO on household energy-saving behaviors. The findings yield decisive implications for implementing HESO into communities to reduce household energy consumption.