Exploring the influencing factors and risk prevention measures for the long-term development of corporate brands in the digital economy

Abstract

Today, the digital economy is developing rapidly, and the advent of the digital economy provides an opportunity for corporate brand development to "overtake". This paper analyzes the impact of the digital economy on the innovative and sustainable development of corporate brands, and discusses targeted countermeasures to prevent brand development risks in the digital economy, hoping to provide useful references for the healthy and long-term development of corporate brands.