Exploring the Influence of Supply Chain Relationship Commitment and Loyalty in F&B Industry

Abstract

Abstract Recently, supply chain management (SCM)has been receiving increasing attention from the industry. Most of the current research is focused on the high-tech industry and very little research has focused on SCM topics in the food and beverage (F&B) industry. In Taiwan, as the F&B industry is highly competitive, maintaining and building strong relationships with suppliers of ingredients or tableware is a way to maintain a competitive edge. Therefore, maintaining and building strong relationships with suppliers of ingredients or tableware required for restaurant operations is a way to maintain a competitive advantage. In addition, the perceived value, relationship commitment, satisfaction, switching costs and loyalty of supply chain buyers in the F&B industry is a matter that researchers want to probe when developing an ongoing understanding of SCM in the F&B industry. It has been discovered that the supplier-buyer relationships, when it comes to buyer perceived value and relationship commitment, increase customer satisfaction and increase switching costs as well as positively impact loyalty to the F&B supply chain seller. Therefore, in the rapidly dynamic business environment of the F&B industry, establishing an effective SCM system for the F&B industry can indeed enhance a company's competitive advantage. JEL classification numbers: L10. Keywords: Perceived value, Relationship commitment, Satisfaction, Loyalty.